Fragmented delivery market

#Hypothesis

The same purchase intent is distributed across multiple isolated marketplaces.

#Example

A user wants 500 ml of açaí.

They may separately search:

• iFood;
• Rappi;
• 99Food;
• a merchant's direct ordering channel.

Each source may present a different:

• product title;
• nominal price;
• promotion;
• delivery fee;
• service fee;
• ETA;
• minimum order.

The research objective is to measure how much information a user must reconcile manually before making a purchase decision.

#Evidence to collect

Real screenshots, timestamps, offers, fees, and final checkout values for equivalent purchase intents.

Do not generalize from a single observation.