Problem

#Question this section must prove

Why is comparing a simple delivery purchase unnecessarily fragmented today?

#Problem statement

A consumer may need to open multiple delivery applications to answer a simple question:

Where is the best equivalent offer for what I want right now?

Each platform exposes its own catalog, naming conventions, promotions, fees, and logistics. This makes direct comparison difficult even when the underlying products are functionally similar.

#Research tracks

• Fragmentation between delivery platforms.
• Product substitutability.
• Difference between displayed item price and effective delivered price.
• Price volatility over time.
• Cost of manual comparison for the user.

#Hypothesis

If equivalent offers can be normalized, multiple delivery apps can be treated as one searchable market.